E-mail communication is dying. what’s next?
Invention of E-mail was an important event of this century. E-mail was a very efficient way to delivering information to your customers and friends. But this was a gem of an invention until we got spammers. Some unethical people fill up our email boxes with unwanted stuff and annoying offers. No body wants these irrelavant offers.
Then came Anti-spam filters. Big ISP companies and corporates worked over time to work out a set of anti-spam laws for the wonderful invention of the century called “e-mails”.
But, smart internet marketers accommodated themselves to implementing various method of getting user’s permission to send them mail. In short Spam mails.
There are very good anti-spam products in the market but unfortunately they are so tight that they will put some of your ligitimate emails also to the Bulk folder because they just found few unwanted words in your email. There are chances that your mail will never be read by your recipients because 90% of people never open their Bulk folder.
The worst thing we face with emails is that html format mails, because almost every spam filter developer thinks that mostly spammers use html format to send their spam mails. Due to this reason, even a legitimate email in html format will go under spam filters and unfortunately if they find some unwanted word talking about some sales will reach the smap folder.
So, what’s next? there is a solution it comes in a form of RSS technology.
Simply, RSS means Really Simple Syndication. RSS feeds are is actually streams information in xml format. This allows webmasters to find their customers with their rss feed and update the customers regularly. This is the big benefit of the RSS - the information is automatically updated every time there is an update.
How the users will receive rss feeds is through RSS aggregators. Now a days almost every web browser is capable of receiving rss feeds and also update the feeds when there is an update at the source of the RSS feed.
Now it’s your turn to explore the benefits of RSS technology. Start subscribing RSS feeds. You will get your information without a bad thing called - SPAM.
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